On November 19, 2014, the International Association of Amusement Parks and Attractions (IAAPA) presented the 2014 Brass Ring Awards during the IAAPA Attractions Expo in Orlando, Florida. Each year, the best and brightest from across the attractions industry gather at the annual expo to celebrate innovation and honor those who are dedicated to pushing industry boundaries. The Brass Ring Awards acknowledge industry excellence in marketing, live entertainment, food and beverage, human resources, retail and family entertainment center operation.
Tokyo Disney Resort’s “Once Upon a Time” was honored with the award for Best Multimedia Spectacular. The nighttime show uses projection mapping technology to produce a three-dimensional effect on the contours of Cinderella’s Castle. This new technology, in addition to colorful lights, special effects and an enchanting soundtrack, brings classic Disney stories to life in a new and exciting way.
“Once Upon a Time” first debuted at Tokyo Disneyland Park in May of 2014, and was the first time projection mapping technology was used in an entertainment program at Tokyo Disney Resort. The nighttime spectacular begins with Mrs. Potts from the Disney classic film Beauty and the Beast telling her son, Chip, a bedtime story. Many of the unforgettable scenes from Disney films, including Alice in Wonderland and Cinderella, are vividly projected in 3D on the exterior of Cinderella Castle.
Founded in 1918, IAAPA is the largest international trade association for permanently located amusement facilities and attractions, and is dedicated to the preservation and prosperity of the attractions industry. The association’s global headquarters is in Alexandria, Virginia, United States, and it maintains regional offices in Brussels, Hong Kong, Mexico City, and Orlando.