Press Releases

Disney Vacation Club Continues to Grow as Vacationing Families Discover Its Flexibility, Affordability

May 01, 2012

Significant savings on Disney accommodations, quality vacation experiences attract thousands to Disney’s vacation ownership program

LAKE BUENA VISTA, Fla. – Disney Vacation Club revolutionized the timeshare industry when it debuted in October 1991 by offering a flexible, vacation point-based model versus the traditional fixed-week timeshare model. Now, 20 years later, more than 500,000 individual members, or 175,000 member families, from approximately 100 countries and all 50 states have secured decades of quality Disney Vacation Club resort vacations at today’s prices through a Disney Vacation Club membership.

Inspired by guests who return to Disney resorts and theme parks year after year, Disney Vacation Club is one of the most successful and highly rated vacation-ownership programs in the timeshare industry. The ownership program provides members with a wide variety of quality vacation experiences rooted in the Disney tradition while offering the freedom to tailor vacations to each guest’s interests and personal needs.

“Disney Vacation Club provides families with a way to vacation year after year while experiencing the magic of Disney and beyond,” said Claire Bilby, senior vice president and general manager of Disney Vacation Club. “Whether it’s a yearly family trip, a multi-generational reunion, or even a vacation with friends, our member families love our signature resorts, the attention to detail and level of service, our flexible options and the vacation savings they can see add up over time.”

How Disney Vacation Club Works

The methodology behind Disney Vacation Club’s vacation-ownership program is simple: guests become members with the purchase of a real estate interest in a Disney Vacation Club Resort. Membership provides families with the flexibility to personalize their vacation experiences as their vacation interests change over time.

This signature flexibility is a hallmark of Disney Vacation Club’s vacation point system, in which members receive an annual allotment of vacation points that can be used in a variety of ways for different types of accommodations at all 11 Disney Vacation Club resorts, as well as for other vacation experiences. Plus, members can customize each and every vacation to suit their family’s needs.

Members and guests vacationing at one of the 11 Disney Vacation Club resorts can choose to stay in a variety of different accommodation types, including deluxe studios, one-bedroom villas, two-bedroom villas and even three-bedroom Grand Villas at most locations. Deluxe studios, which accommodate up to four guests, generally include a kitchenette, queen-size bed, double-size sleeper sofa and more. Larger villas sleep anywhere from four to 12 people and include a full-size kitchen, washer and dryer, queen-size sleeper sofa and more.

In 2012, the average initial purchase price for a Disney Vacation Club member is approximately $24,000. Members can also elect to bank or borrow vacation points, use their vacation points in combination with renting accommodations on a cash basis or purchase an additional real estate interest at any time.

Where Disney Vacation Club Membership Can Be Used

In addition to being able to choose the type and size of accommodations they would like to stay in, Disney Vacation Club members also have the flexibility to choose from a variety of resorts. Should they opt to stay at a Disney Vacation Club resort, members can choose from among 11 unique properties, each with its own theme and style, including: Disney’s Old Key West Resort, Disney’s BoardWalk Villas, The Villas at Disney’s Wilderness Lodge, Disney’s Beach Club Villas, Disney’s Saratoga Springs Resort & Spa, Disney’s Animal Kingdom Villas and Bay Lake Tower at Disney’s Contemporary Resort at the Walt Disney World Resort in Florida; The Villas at Disney’s Grand Californian Hotel & Spa at the Disneyland Resort in California; or members can opt for a beach vacation at Disney’s Vero Beach Resort (Vero Beach, Fla.), Disney’s Hilton Head Island Resort (Hilton Head, S.C.) or Aulani, Disney Vacation Club Villas, Ko Olina, Hawai‘i (O‘ahu, Hawai‘i).

When purchasing directly from Disney, members wanting to stay within the Disney family of resorts can also vacation at other select Walt Disney World Resort hotels, Disneyland Resort hotels and hotels at the Disney resort locations near Paris, Hong Kong and Tokyo.

Additionally, those looking to travel to destinations outside of Disney but still enjoy a Disney vacation, can set sail on one of the Disney Cruise Line ships or take an Adventures by Disney vacation to one of many exotic destinations like China, Australia or Central America. Members looking to use their vacation points around the world can also select from a collection of top-of-the-line hotels through Disney Vacation Club’s Concierge Collection or stay at one of hundreds of resorts worldwide.

New Properties Mark Exciting Chapter of Growth for Disney Vacation Club

Disney Vacation Club recently opened an expansive destination resort on the island of O‘ahu. Additionally, in 2009, Disney Vacation Club added a variety of new properties to its line-up, including its first venture on the West Coast. Each new resort boasts its own unique flair and style, while offering the same amenities and comforts of home that are the hallmarks of Disney Vacation Club.

“What excites me most about this tremendous growth is that we’re not only creating new accommodations, but new experiences,” Bilby said. “Each of the projects we’ve undertaken at Disney Vacation Club is unlike anything previously available in our resort portfolio, and our newest vacation experiences proudly build on that tradition.”

Aulani, a Disney Resort & Spa, Ko Olina, Hawai‘i, is Walt Disney Parks and Resorts’ new family destination resort in Hawai‘i. Located on the 21 acres of oceanfront property on the island of O‘ahu, Aulani is a family paradise in Hawai‘i with a touch of Disney magic, and provides an adventure for everyone – from the young to the young at heart, or as we say in Hawai‘i – from keiki to kapuna. This one-of-a-kind resort destination jump-starts the way kids and families experience the magical islands of Hawai‘i.

Aulani offers guests 359 traditional hotel rooms and 481 two-bedroom equivalent Disney Vacation Club villas, in addition to seven acres of water-fun activities, an 18,000 square foot spa, numerous dining experiences and one of the largest collections of contemporary Hawaiian artwork in the world.

Kidani Village, located at Disney’s Animal Kingdom Lodge, offers guests African-inspired details and home-like amenities, in addition to sweeping views of a savanna inhabited by a variety of African animals.

The Treehouse Villas, part of Disney’s Saratoga Springs Resort & Spa, features 60 three-bedroom vacation homes elevated 10 feet above the ground on pedestals and beams designed to blend into the forest environment. 

Bay Lake Tower at Disney’s Contemporary Resort boasts some of the most dramatic views available anywhere at the Walt Disney World Resort, including scenic, undeveloped stretches of Bay Lake in addition to spectacular views of the Magic Kingdom Park, located a short walk away.

On the West Coast, The Villas at Disney’s Grand Californian Hotel & Spa marks Disney Vacation Club’s first venture to California and the Disneyland Resort. These 50 two-bedroom equivalent vacation villas feature the same California Arts & Crafts architecture of the existing hotel, which immerses guests in a turn-of-the-20th-century California experience.

The Disney Vacation Club Difference

The magic of Disney Vacation Club is spreading, spurred by its hallmarks of flexibility, affordability and the unique ability to create unforgettable vacation experiences for families.

Since vacation ownership programs were first introduced to the United States in the early 1960s, the industry has grown to a $4.6 billion business, according to a 2010 study by the American Resort Development Association (ARDA), the professional association of the recreational real estate, resort and vacation ownership industry. ARDA attributes this growth to a variety of factors, including higher standards of accommodations, quality and service, flexibility and the industry’s improved overall image. Although Disney Vacation Club, like many vacation ownership programs, is grounded in real estate, it has brought many innovative elements to its vacation ownership product, including its signature element: flexibility.

“We are always looking to the future and exploring new options for our members to ensure that we are meeting their needs and that they consistently experience a memorable and magical vacation no matter where they travel,” Bilby said. “Whether families are vacationing at one of our Disney Vacation Club resorts or experiencing their very first Caribbean cruise, we want our members to know before they even leave home that their trip will be fantastic.”

By becoming a member of Disney Vacation Club, families can enjoy vacations at Disney destinations worldwide, as well as more than 500 other popular vacation locations around the globe.

Families can learn more about Disney Vacation Club membership by visiting the Disney Vacation Club Preview Centers located at the Walt Disney World and Disneyland Resorts or Aulani, or by stopping by the Disney Doorway to Dreams locations at the Woodfield Mall in Schaumburg, Ill. and Roosevelt Field on Long Island, N.Y. For those families located in Japan, Disney Vacation Club recently opened its first international preview center, Disney Vacation Club Model Showroom, at the Tokyo Disney Resort. Additionally, families can visit www.disneyvacationclub.com for more details. 

All Disney Vacation Club resort accommodations are available for rent when not in use by Disney Vacation Club members. Visit www.disneyworld.com or www.disneyland.com to learn more.

Disney Vacation Club is owned by Disney Vacation Development Inc., part of the magic of The Walt Disney Company.

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ABOUT WALT DISNEY PARKS AND RESORTS

Walt Disney Parks and Resorts are where families experience and enjoy the magic of Disney’s beloved characters and where dreams come true. More than 50 years ago, Walt Disney created a new kind of entertainment families could experience together, immersed in detailed atmospheres and vibrant storytelling. His vision now includes a collection of five of the world’s leading family vacation destinations - Disneyland Resort, Anaheim, Calif.; Walt Disney World Resort, Lake Buena Vista, Fla.; Tokyo Disney Resort, Urayasu, Chiba, Japan; Disneyland Paris, Marne-la-Vallée, France; and Hong Kong Disneyland Resort, located on Lantau Island.  In addition, Walt Disney Parks and Resorts includes the world-class Disney Cruise Line; Disney Vacation Club, with 11 resorts and more than 500,000 individual members or 175,000 member families; Adventures by Disney, a guided group vacation experience to some of the world’s most popular destinations; the World of Disney stores; and Walt Disney Imagineering, which creates and designs all Disney parks, resorts and attractions.