Press Releases

Hong Kong Disneyland Resort Continues Growing as Marvel's Asia Epicenter this Summer

June 14, 2017

(HONG KONG, June 14, 2017) -- This summer, a growing number of Marvel’s Super Heroes will gather force for epic adventures in Hong Kong Disneyland Resort (HKDL). Since the successful launch of Iron Man Experience, which has quickly become guests’ favorite park attraction, the Marvel universe is growing at the resort, making it the epicenter of Super Hero action in Asia. Now, even more Marvel Super Heroes are assembling to counter the evil forces of Hydra. Heroic guests are invited to join a brand new special event called Marvel Super Hero Summer from June 14 to September 3 and experience the Super Hero universe like never before.

Super Heroes assemble in force to lead guests on adventures

Super Heroes are calling on guests to join the ranks of the Agents of S.H.I.E.L.D. on a mission to save the world! New recruits can grab S.H.I.E.L.D. Agent Credentials and a personalized ID1 at a designated location before going on missions like Iron Man Experience! First, join Captain America – A Hero’s Welcome, where Captain America will personally welcome new recruits to the team. Agents can also meet the legendary web-slinger at the Spider-Man Heroic Encounter. Then, walk through Mission: Dimensions of Danger to join Super Heroes in the battle against evil forces through interactive action with Thor and Star-Lord. Black Widow and Hawkeye will show up in Launch Bay while the mighty Thor appears in Odin’s Vault and Star-Lord joins the adventure in the Collector’s Museum. These Super Heroes are awaiting back up from guests to help Doctor Strange recover the powerful Portal Nexus artifact before it falls into the hands of Hydra.

“Marvel’s Super Heroes are some of the world’s most fascinating characters and appear in amazing stories. We’re incredibly proud to create this experience just for our fans in Asia,” said Randy Wojcik, creative director of Entertainment and Costuming, Hong Kong Disneyland Resort. “This year is truly a Marvel year at the resort, and the Marvel action won’t be stopping anytime soon! Following the incredible success of Iron Man Experience, which inspired double-digit growth in male guests, even more Super Hero-themed entertainment is on the way. This summer, a number of Marvel Super Heroes are assembling in the park for the first time ever, and guests will step into the exciting Marvel Universe filled with action-packed, interactive elements in a new, Hong Kong-exclusive experience.”

First-ever Marvel comic book available exclusively at Hong Kong Disneyland

HKDL teamed up with Marvel to introduce an all-new limited-edition Marvel comic book, “Iron Man Experience: Hong Kong Heroes #1.” Printed copies available for sale during Marvel Super Hero Summer only at the park. The Marvel team, including the Hong Kong artist Justice Wong and Hong Kong-based writer Howard Wong, spent two months crafting the comic. Set in Hong Kong, the story also debuts a new armored hero who joins Iron Man and the other Super Heroes to stop the bad guys from taking a secret treasure hidden in Hong Kong’s Stark Expo.

”As Marvel continues to grow globally, so does our international fan base, and it’s important to us that our stories now reflect the world outside the windows of our readers no matter where they live,” said C.B. Cebulski, vice president of Marvel Brand Management and Development, Asia. “With the Iron Man Experience having opened at Hong Kong Disneyland; with Hong Kong playing such an important role in the “Doctor Strange” movie; and with the Marvel Super Hero Summer launching in June, there is no place more prevalent in Marvel continuity right now than Hong Kong. So it just felt natural to do a new original story set here, introducing a new Asian Hero from Hong Kong!”

Guests with S.H.I.E.L.D. Agent Credentials and ID can enjoy a 20% discount on the limited-edition Hong Kong Disneyland Marvel comic book (original price: HK$58) after they have completed specific missions and collected all four Medals of Valor in the park.

HKDL celebrates the launch of Marvel Super Hero Summer today by offering a complimentary copy of the first-ever limited-edition Marvel comic book to the first 1,000 guests to complete Mission: Dimensions of Danger or Spider-Man Heroic Encounter. As a reward for quickly jumping into the action with the Super Heroes, they will be the first to read about the new armored hero in Hong Kong introduced in this special comic book.

Marvel gear for the heroic

Agents need to gear up for the tough missions ahead. Find the best gear at HKDL, including nearly 300 Marvel-themed items in the Marvel Supply HQ. Choose from a range of supercharged T-shirts, awesome stationery and toys featuring Spider-Man, Captain America and the Avengers. To really get in on the Super Hero action, be sure to get a face painting as well as a jaw-dropping green-screen photo “Be a MARVEL Super Hero!”

Fuel up with over 20 Marvel-inspired food and beverage choices. Stark Kitchen will serve a Hero Burger Combo to satiate any hero-sized appetite. Available throughout the park and Chef Mickey at Disney’s Hollywood Hotel are Super Hero-themed desserts and drinks. Be tempted by the Hero’s Shield, Super Hero Jelly Cup and Super Hero Cotton Candy.

Power up during a hotel stay with the Iron Man Hotel Room Decoration package for HK$600 from now till end of December. Available in any of the resort’s three hotels, the package turns the hotel room into Iron Man’s headquarters with a special bed runner, mirror stickers, door sticker, slippers and Iron Man-themed macaroons.

Through its marketing campaign in collaboration with HKDL, SmarTone will be the first corporation in Hong Kong to offer selected guests a preview of Marvel Super Hero Summer in the Super Hero action to destroy the evil forces. 

An imposing Marvel Super Hero Summer installation will be exhibited in Ocean Terminal Forecourt, Harbour City in early July.  Presented by HKDL in conjunction with Harbour City, the installation will let Hong Kong people feel the power of Marvel Super Heroes this summer. A special area will also be set up in the mall to invite guests to join in the Super Hero action at Hong Kong Disneyland.

Following the action-packed Marvel Super Hero Summer, guests can look forward to the Marvel 10K Weekend 2017 – Presented by AIA Vitality in mid-September. At that race event, Captain America, Spider-Man, Thor and other Marvel Super Heroes will cheer the runners on. The resort is also building strong momentum for the heroic welcome of other new Marvel-themed entertainment, which will be a key feature of the upcoming expansion in the next few years!